Global Group Announces Strategic Expansion into Saudi Arabia Market Published: March 22,
2025
Global Group reveals plans for strategic expansion into the Saudi Arabian market, with the first
integrated facility planned for Riyadh in Q4 2025. The expansion represents our largest growth
initiative, bringing our culturally-intelligent beauty ecosystem to the Kingdom’s dynamic market.
The Saudi facility will feature all six Global Group brands under one premium location, specifically
designed to meet the Kingdom’s cultural requirements while delivering our signature international
luxury standards.
“Saudi Arabia’s Vision 2030 aligns perfectly with our mission of empowering women through
beauty and wellness excellence,” noted Mariam Al-Kindi, Director of Strategic Partnerships.
“We’re excited to contribute to the Kingdom’s economic diversification.”
Initial investment of $15 million will create over 200 jobs for Saudi nationals, with priority given to
B.E.T.C Academy graduates seeking international career opportunities.
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